Digital

KINODVOR.ORG web page

Kinodvor.org is a popular web place among film enthusiasts. It is drawing the crowds with an ever-growing archive of excellent film reviews (6000 and counting). The collection includes every film screened at the Kinodvor City Theatre, its credits and the date of first screening. Since the end of last year, the webpage has been receiving 1000 visitors daily, which is five times more than its 200 seat capacity.

Despite the great content and large volumes of traffic, the web page’s design from 2011 showed weaknesses in user experience which necessitated technical redesign.

The redesign took 5 months and encompassed new architecture, visual redesign, implementation of up-to-date technical solutions and new conceptual design of content presentation. One of the changes to have the most impact on better user experience is an intuitive and easy to follow short-term and long-term screenings schedule plus a complex generator of related content.

 

Project information
Creative Direction:

Zarja Vintar

Art Direction:

Jana Jazbec

Design:

Jana Jazbec

Programming:

Miha Sušnik

Client:

Kinodvor

Project results

after the first 6 months of site operation:
Among the key performance indicators we include: site traffic, duration of visits, total number of visits on all pages of films, English site visits, total number of tickets sold, number / percentage of mobile users, increase of applications in Kinoklub / Kinobalon.

website traffic

  • general attendance: + 624.01% of users, + 858.55% of new users, + 296.86% of sessions, + 219.96% of page views
  • sub-sides kinobalon: + 523.70% ie 6,842 vs 1,097 views of the site
  • sub-page kinotrip: + 430.95%, i.e. 4,083 vs 769 views of the site

duration of visits
+ 1.87% ie 01’22 ” vs 01’20 ” minutes.

total number of visits on all movie pages
309.536 page views

English site visits
attendance: + 81.73% ie. 23,060 vs 12,689 page views

total number of tickets sold
nov 2017 – apr 2018: 56.874
nov 2016 – apr 2017: 54.169

number/percentage of mobile users
8.25x more users on mobile devices
increase in the share of mobile users: from 40.33% to 45.58%

increase in applications to the kinoclub / kinobalon club
nov 2017 – apr 2018:  KD – 248, KB – 40
nov 2016 – apr 2017: KD – 150, KB – 923