The algorithm behind the YU_GO mobile application suggests cultural events tailored to the user’s preferences and needs. By using state-of-the-art technologies of artificial intelligence, machine learning and data mining, it builds and constantly updates a profile of each user based on their ratings of attended events. By combining this with a database of cultural events, their location and time, it recommends what it judges to be ideal events that the user would enjoy. The conceptual design received a European Commission award @diversity idea for the most innovative idea in the field of promotion of culture. This innovation can save time for the user and makes choosing an appropriate event less stressful and more efficient. It is packaged in the form of a mobile app, which also provides numerous other functionalities. A European-wide version is in development.