Feravino from Feričanci in Slavonia (Croatia) is a winery with an admirably long history dating back to its foundation in 1804. In 2015, the winery decided to revamp its business strategy and product range and to completely reinvent the brand. The development guidelines outlined their positioning among modern, export‑oriented wineries with a lean production system and flexibility in responding to the trends in the high market.
In addition to the design of the brand identity and the transformation of the Feravino primary logotype, we also designed the product range architecture according to the identified and analysed customer segments.
For each wine range – LITRA, SC, mlado vino, DIKA and MIRAZ –, a sub-mark logotype, wine labels, transport packaging and basic marketing materials were developed. With the price and its design, each wine range addresses and individual customer segment – the first two target the domestic market and the last two predominantly foreign buyers.
